I AM A WRITER.
Over the past decade, I've written ad copy and marketing content for heavy hitters like Inc., Canon, IBM, Ryder, and Liberty Mutual—as well as a slurry of smaller, but equally impressive, businesses.
My fiction and humor have been featured by the likes of McSweeney's Internet Tendency, Smokelong Quarterly, Bull, and Verbsap.
I earned a Master of Fine Arts in Creative Writing from North Carolina State University, and I also hold various degrees in advertising design and comparative religion. Currently, many of my waking hours are spent developing the voice and content of a growing financial technology company.
Please check out some content marketing copywriting samples below, if you’re into that sort of thing. Or maybe even support The Arts by purchasing one of my indy publications via Amazon, the Apple iBookstore, or Lulu.com.
I’m also the world builder/storyteller/dungeon master for the weekly Dungeons & Dragons podcast Roll.Hit.Die. Check out our website or listen with your favorite podcast app, if you’re into that sort of thing.
AD & WEB COPY samples
content WRITING samples
Metadata Vs. Zombies:
A Love Story and
Weight Loss Guide
Readers are smart. They aren’t mindless drooling zombies driven by keyword searches. And yet eBook metadata sometimes assumes a startling lack of reader judgment… [read more]
The Omnichannel Challenge, PART 1:
IS EVERYTHING ENOUGH?
The conventional wisdom about first impressions is true, especially in digital channels—where other options are available with a simple click or swipe. These digital first impressions are particularly tricky for financial institutions… [read more]
From Funnel
to Flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. But there is one problem with the model: it’s the opposite of customer-centric… [read more]
THE NAVIGATION REVOLUTION:
HOW USABILITY RESEARCH
BUILDS BETTER EXPERIENCES
Navigation is the unsung hero of your website and your digital banking app. Well over 90 percent of what your users are looking for is only accessible through your nav. So your navigation choices matter… [read more]
A Bigger Bing
for Your Buck
While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads—formerly known as Microsoft’s MSN adCenter—has been around for more than a decade and boasts some pretty impressive stats in its own right… [read more]